CINEMARK REBRAND
DELIVERABLES
Client Rebrand & Identity System
Environment, Packaging, Merchandise, & Marketing Graphics
Annual Report - 24 Pages
PROJECT SCOPE
Cinemark, an established and well-respected name in the entertainment industry, has been a pioneer in offering elevated cinematic experiences to audiences for decades. With a comprehensive product and service offering that includes a wide range of films, immersive formats, and family-friendly amenities, Cinemark stands out as a leader in the exhibition industry. Its point of difference lies in its commitment to providing high-quality, convenient, and family-oriented entertainment experiences at numerous locations across the United States and internationally. The key brand themes and objectives of Cinemark revolve around delivering exceptional movie experiences, fostering community engagement, and staying at the forefront of technological advancements in the movie industry.
The Cinemark rebrand is centered on creating a modern and dynamic identity that is not only visually appealing but also highly approachable. We aim to capture the essence of Cinemark’s commitment to exceptional cinematic experiences while ensuring that the brand remains relevant and accessible in today’s fast-paced world. Through a fresh visual identity, user-friendly digital platforms, and a focus on convenience, our goal is to revitalize Cinemark’s image, fostering a strong connection with both loyal patrons and a new generation of moviegoers.
